We Talk Care is transforming the way caregivers receive support in the UK. The digital platform has created a strong and inclusive online community for both paid and unpaid carers, offering a space to connect, share experiences, support each other and access valuable resources.

Recognising the challenges caregivers face, from emotional strain to financial hardship, Burslem-based We Talk Care is dedicated to using technology to bridge the huge gaps in caregiver support.

Founder Joe Ndilla is a former NHS employee and ex-carer who understands the stresses and strains of caregiving.

With more than 10 years in the healthcare sector he recognised an urgent need – a safe, dedicated space where caregivers could share their experiences, seek advice and feel less alone.

Joe’s passion for supporting caregivers is also deeply personal as his wife, Sam Ndilla, is a professional carer who provides home care to elderly clients in Staffordshire.

Every day Sam visits 10 to 12 clients, assisting with personal care, mobility and companionship. Seeing first-hand the challenges carers like Sam face such as long hours, emotional strain and a lack of resources, Joe knew he had to create something that could provide real, lasting support and provide a voice for carers.

His personal experiences, coupled with research highlighting the isolation that many caregivers face, drove him to launch We Talk Care in December 2023. The platform now has more than 1,700 subscribers with around 1,500 page views per day demonstrating the growing demand for caregiver support.

For Joe, We Talk Care is more than just a digital platform—it’s a lifeline for those who spend their days caring for others but often have no one to care for them. His vision extends beyond paid carers to family members, young carers and those juggling work with caregiving responsibilities, ensuring that no caregiver feels isolated.

Joe, who has a University of Staffordshire degree in Applied IT, developed his social network project after joining the first cohort of the Peter Coates MSc in Entrepreneurship.

He has entered We Talk Care into the Innovation Award category of the University of Staffordshire Business Awards.