An animal-loving Staffordshire entrepreneur has set up a training academy combining her teaching qualifications and expertise with an ultrasonic toothbrush for pets.

Emma Cartlich, from Weston Coyney, created Ultra Clean Canines in 2020 after her husband Adrian qualified as a dog groomer.

Emma and Adrian both completed emmi®-pet face-to-face training, bought an emmi®-pet ultrasonic toothbrush and started to deliver an emmi®-pet teeth cleaning, oral care and maintenance service in the Staffordshire and Cheshire area.

They then decided to create and deliver emmi®-pet seminars to teach and support pet care professionals, especially dog groomers, how to successfully implement the emmi®-pet into their business. Emma’s dream of running her own training academy was born.

Emma created a Zoom seminar for pet care professionals and offers the same course in an online pre-recorded version which is hosted on her own, one-of-a-kind learning management system.

E-learning has now overtaken Zoom seminars as people are able to complete the training at a time, location and pace that suits them.

All courses are officially endorsed by the manufacturer of the equipment and include certification.

Word spread and Emma was approached by a dog grooming college to deliver training to their students and course tutors. She now works with a number of colleges around the UK, has her training included in City and Guilds dog grooming courses and is currently creating a mini course for another dog grooming academy.

“I’m the leading emmi®-pet training provider,” said Emma. “The product itself has a really good reputation so people working in the pet industry want to add it into their business. It isn’t just dog groomers, I’m having every type of pet care professional contact me.”

Emma hosts free, live webinars showing people how they can transform their business with emmi®-pet with up to 150 audience members each time who may then go on to take her training.

She’s been working with a student to do a comprehensive analysis of the market in the UK and US including looking at competitors and social media strategy plans.

“I’m feeling really positive and proud,” Emma added. “Ultra Clean Canines has been recognised as the leading training provider of its kind and more and more colleges are coming on board.”

Ultra Clean Canines has entered the Skills for the Future and Small Business of the Year categories of University of Staffordshire Business Awards.