Hairdresser Magdalena Jermakow has clients ranging in age from one to 88 years, including some who have been with her for decades.

She opened her own salon, Studio Effect in Queen’s Parade, Newcastle-under-Lyme, 18 years ago and still has some of the customers who had been with her previously when she worked as a mobile hairdresser.

“I have clients of all ages and types,” said Magdalena who has a team of three hairdressing staff who work alongside a freelance beauty team.

“Some of my clients are Polish, some of my clients are English, they’re all different nationalities really. Some clients have been with us from the very beginning and some were already clients when I opened. We have a good base of loyal customers.”

Studio Effect has been nominated in the Small Business of the Year category of University of Staffordshire Business Awards by Tomasz Putynkowski.

He said: “Studio Effect has consistently delivered exceptional service quality, created outstanding customer experiences and maintained a strong reputation in the community. The salon’s commitment to excellence and innovation makes it a deserving candidate for this prestigious award.”