
Start-up Business of the Year and Small Business of the Year entrant – Jones’s Cheesecakes and Bakes
A mutual love of baking has turned into a business for Andrew Jones and his partner Sarah.
The couple made cheesecakes to sell at a charity bake sale which went down so well their friends and colleagues encouraged them to make and sell more.
The kitchen of their Abbey Hulton home is now the hub of registered business Jones’s Cheesecakes and Bakes, which they launched at the end of 2023.
They make cheesecakes and have now expanded their range to include butter and homemade bread. They then spend their weekends selling their products at markets around the region.
Andrew, who combines the business with a full-time job in IT, said he had never imagined owning his own business.
“I do like the job I’m in but I also like the fact that the business couldn’t be more different to my day job. If you’d told me that I’d have my own business, and that it would be making cheesecakes, I would have laughed.
“We’ve put a lot of hard work into the business but we really enjoy it and it’s something that we can do together.”
With the support of their mums, Andrew and Sarah sell at markets in places including Longton, Cheadle, Carsington Water, Middleport and Nantwich.
They’re also taking cheesecake orders through their own website.
Jones’s Cheesecakes and Bakes has entered the Start-up Business of the Year and Small Business of the Year categories of the University of Staffordshire Business Awards.