Bex Foster spotted a gap in the market while working at a marketing agency so she left to set up her own business.

The Social Platform, based in Stafford, specialises in social media and copywriting for start-ups and small businesses who want the expertise of an agency but at a lower cost.

Bex, who has worked in the industry for more than 15 years, also offers workshops and one-to-one coaching to help businesses navigate the world of social media.

“Paying agency prices isn’t realistic for some businesses,” she said. “I want to make social media accessible for everyone. I’m giving people the same quality of work but for a smaller price tag.

“Some clients want me to write their social media content or to run their social media accounts. Others choose to have coaching which could include giving them the tools to write and run their own social media or to talk through their upcoming social media content.”

Bex started her business in February 2023 and now has clients based around the UK in industries including aviation security, retail and dog grooming.

She has her own podcast, That Creative Club, which she uses as a platform for connection, inspiration and innovation.

She added: “My USP is the fact that I really care about the businesses I work with. I really want to see them thrive by helping to make social media and marketing accessible to everyone.”

Bex Foster has entered the Entrepreneur of the Year category of University of Staffordshire Business Awards and has entered The Social Platform into the Start-up Business of the Year and Small Business of the Year categories.